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Cause-Related Marketing

Being involved with CHSS using Cause-Related Marketing (CRM) is a commercial activity where we form a partnership to market a product, service, or image for mutual benefit.

Cause related activities can include on-pack promotions, trade promotions or in-store merchandising

The benefits of CRM include:

  • Increased sales, press and PR exposure
  • Increase in long term customer loyalty and credible incentives to choose certain products
  • Increased awareness of the launch of a new product or service
  • Publicity associated with CHSS through your brand, service or product
  • New customer trials

If you would like any further information please contact our Corporate Team on 0131 225 4800 or via email on
corporate.relations@chss.org.uk

Did you know?...

CHSS Heart Services offer training and support within the community and, for just £300, the costs of training a volunteer to visit a vulnerable and socially isolated person with Heart Failure are covered. Feedback from people who have had our support includes;

“I now know I am not alone …the service is such a good back up as my original feeling was one of isolation because of my heart problem. That has changed.”

© Chest Heart & Stroke Scotland 2012 | Page last updated on Tuesday 21st June, 2011

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CHSS is a member of the Fundraising Standards Board.